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I’m a complete lip balm addict. I don’t have a huge collection, but I’ve got enough to last me a while let’s say. But whilst I have so many, I’m really fussy with what I use on a daily basis. I didn’t realise that Simple produced lip balms, but I was dying to try one when I found out. Queue Simple Kind To Lips Intensive Lip Moisturiser*.

I love the applicator; it’s hygienic and means that I can apply it on the go without a mirror. Although, some of it tends to get in the seal so bits of lint stick to it in your bag – which is why I keep mine in my lip balm bag, yes I’m sad.

This product reminds me a lot of my Dr Lipp Nipple Balm For Lips – reviewed here – but it’s not as thick – and suitable for veggies. I’d say that it’s like a gloss/balm hybrid. It has the texture and consistency of a gloss, but when you apply it it’s very balmy with a glossy finish.

This is what a thin layer looks like applied on my lips. My lips were a wee bit flaky before I applied this so you can see how it has added a lot of moisture and enhanced my natural lip colour slightly too.

It lasts quite well, probably around 2-3 hours before you need to reapply – even through eating and drinking. I like to apply it at night if my lips have gotten particularly dry throughout the day, and it’s always still there in the morning. This was sent to me about two weeks ago and I’ve used it religiously since.

I tried using this underneath my lipstick to see how it fared as a primer, and let’s just say it’s not primer material. However I found that it was perfect for those lipsticks that really don’t suit me.

Here’s what I mean …

The left is Elizabeth Arden in Ginger alone – hideous on my skin tone, and the right is Ginger applied over the Simple Lip Moisturiser. It dilutes the colour enough to make it wearable.

The left is bareMinerals Pretty Amazing Lip Colour in Confidence. I love it but it’s way too bold and doesn’t last well if I blot it. The right is Confidence applied over the balm.

The left is Collection in Coffee Break, a very shimmery brown but too orangey for me. The right is applied over the balm, the camera hasn’t picked it up but it gives a really subtle shimmer.